The graphic designing industry is evolving and so is the demand for good designers. If you are considering venturing into the industry and trying your hands at it, now is the right time. As a beginner, there are certain factors that one needs to keep in mind.
Scrolling through the 99designs alternatives will familiarize you with a few platforms where you can test your luck landing clients. But, before you start onboarding paying clients, you must season your skills.
We will highlight all the relevant tips that you need to keep in mind if you are starting graphic designing as a beginner.
You don’t need too many typefaces
Every brand’s identity is indeed different. But, despite the differences, you will realize that most brands have similar kinds of typefaces. Clean and minimal is what most brands are now looking for. So, when you are creating a design, limit yourself to a few typefaces to maintain uniformity in the design. You also want to pick fonts and designs that are readable and not too quirky for the common users’ eyes.
Understand letter spacing
Congestion in your graphics is the last thing that you want. It can make or break the look of your final design and that’s not something you want at all. This is where the concept of line and letter spacing comes into play. What you want to focus on is not maintaining too much dead space in the graphics but also ensuring that nothing is too congested. You want the design to look coherent, aligned, and condensed at the same time.
Rely on the small color scheme
Like with typography, you also want to maintain a small color scheme. Unless the brand’s theme and identity demand a splash and mix of colors, you want to keep the colors muted and monotone so they look clean yet chic and professional. If we go into the technicality of things, you want to maintain 1-3 primary colors in the design and not make it too overwhelming.
Don’t forget about alignments
If you want your design to look cohesive, you have to pay attention to the alignment. It is one of the most underrated elements that most people brush to the side. You don’t want to do that yourself. Instead, prioritize alignments to ensure optimal design balance and composition so the final result looks and feels professional and put together.
Simple is always better
Lastly, as a beginner, you have to keep in mind that nothing beats a good and simple design. This applies to the background, text, and color scheme that you are using for the design. If possible, understand the client’s goals with the design. Once that is out of the way, it should become easier for you to implement those into your design.
Designing is not as easy as it seems. There are several factors and elements in play that you are probably not paying attention to. The tips we have mentioned here are the basic ones that should help you land your first paying client as you navigate through your design journey.